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Solutions to improve college training and placement


As a Training and Placement Officer(TPO) of a college, you are expected to answer these common questions: The first thing that comes up in a student’s mind before joining a college is if the placement cell of the college is up to scratch.

  • What is the placement percentage of the college?
  • Which of the big companies come to recruit students from this college?
  • How many students got placed last year?
  • What is the company forecast for this year?
  • What was the highest salary package for the previous year?
  • Do you guarantee placement?

The TPO must tackle these questions justly by giving the right answers. The Training and Placement Cells at colleges act as a body responsible to make students job-ready before they complete their graduation. It is achieved by providing necessary skill development training programs to bring them closer to the industry and workplace.

With rapid digitization, jobs are getting replaced by machines. Humans look for answers in technologically equipped devices. The ideal belief is that the best way to solve any problem is to find the solution on a machine instead of a human. It has posed several problems for employers.

Since the work industry is rapidly advanced, employers are not looking for humans who go to machines to solve their problems. Instead, they want a trained workforce who cannot replace the machines.

Employers want the job candidates to have ‘unique human skills. However, nearly 3 in 4 employers say they have a hard time finding graduates with the soft skills their companies need.

What are colleges doing?

A report by the Society for Human Resource Management found that 51 per cent of its members who responded to a survey said that education systems have done little or nothing to help address the skills shortage.

Colleges generally begin with their training programmes in the final year of a student. During this period, students fail to pay attention to what is being taught due to multiple reasons such as final exam preparation, a pile of assignments, elementary tasks, etc.

It seems as if the colleges are graduating ‘book-smart’ people with no real-life knowledge and experience.

A student is expected to have an in-depth knowledge of soft skills when they enter the workplace. The situation becomes difficult to manage for the student since they are stuck in between.

Most students say that they enter the workspace with confused minds. How am I supposed to contact my superior? Should I mail them? How do I write a professional email? Should I be friendly with my immediate superior?

Multiple questions like these arise. Some of them learn by guessing while some simply fail to do so.

Thus, it becomes crucial for colleges to revamp their training programmes followed by their placement strategies.

What can colleges do?

The Training and Placement Officer(TPO) can successfully improve the training and placement strategies of a college. It can be done by following a series of steps.

1 . Analyze the necessary skills

The TPO must ensure that the training modules of the organization are inclusive of the skills that are relevant in the industry. As jobs become increasingly automated, employers are seeking workers with skills that can never be replaced. They include:

  1. Communication Skills (77% in demand)
  2. Listening Skills (75% in demand)
  3. Critical Thinking Skills (74% in demand)
  4. Interpersonal Skills(73% in demand)
  5. Ability to repeat tasks (54%)
  6. Quantitative and computer tech skills (50%)

The primary focus should be on imparting these skills to the students in a professional environment.

2 . Improve the college profile

The college profile plays an important role in forecasting placement companies. If an organization does not have an impactful college profile, big companies may not find it desirable to hire employees from it. Here are some ways by which the profile of a college can be improved:

  • Design a professional-looking website developed by professionals
  • Market your Previous Placement Records. If there are none, then project some of the alumni who are in prominent positions or even staff who are from the industry background.
  • Make a colour coordinated brochure that has the necessary details in it.
  • Market your professors and lecturers profile who have excellent academic and/or industry background
  • Showcase the awards and achievements of the college
  • Present the academic record of the staff and students respectively.

3 . Student Placement Cell

Colleges that have a student placement cell leave a positive impact on companies. It shows that the institution is keen to involve its students in such programmes. It also shows the independence of students concerning their careers.

4 . Training Industry Partnership

New internet era businesses require professionals to work at the interfacing of humans and technology. Traditional businesses are also undergoing massive digital transformation.

New job roles require a complex mix of the workplace, digital and data skills. While colleges are striving to update their curriculum, the industry perceives large skill gaps in a fresher workforce than ever and prefer talent which is trained to grow and thrive with the right solutions. Digiminds Career Solutions comes to the rescue in this situation. A Training and Placement Officer would want to make the placement cell of their college the best. When they partner with us, they would reap benefits that include:

  • Improved placement to boost the ranking
  • Better career preparedness and competitive edge to graduates
  • Attract better student and faculty talent

5 . Company tie-ups

Every institution must have tie-ups with various companies. This gives a sense of satisfaction and assurance to the students. While some companies voluntarily formulate associations, it is unusual to happen frequently.

However, when an organization ties up with a training and placement industry, it automatically comes in association with companies.

For consideration, Digiminds Career Solutions’s partner employers include Byju’s, Airtel, CampK12, Bajaj Finserv and Godrej.

About EQVIP Professional Programme

The Equip Professional Programme will help an early professional gain a robust understanding of workplace skills, technological orientations, self-development, and higher cognitive skills for a bright future.

Going beyond theory, the program is crafted to facilitate learning through extensive interactions with domain experts to make future and job-ready.



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