According to Statista, In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social media has become the ultimate destination for people to engage with each other, interact and express their thoughts freely.
Social media brings out the personal touch within an individual. People post photographs, videos and status updates about their personal lives.
But it is not limited to that. Social media can be used in the process of hiring. Companies are focusing on increasing their online presence to promote hiring over social media platforms.
The emergence of social media in the hiring process is primarily because of its usage by Millenials and Gen Z, who are potential employees.
Keeping these factors in mind, social media platforms are making recruitment features available to the organization. It simplifies the process for both parties.
An organization can harness social media in hiring by two methods:
- Using the candidate’s social media accounts to run a background check
- Putting up job positions on social media
While the first method was actively used with the everlasting increase in the use of social media, the second method is extensively used in the present times.
Social recruiting has gained its fair share of popularity. According to a study by Capterra, nearly three-quarters of workers between the ages of 18-34 found their most recent job via social media.
Benefits of using social media
Conventional methods of recruiting such as job fairs, banners are expensive and cumbersome. Meanwhile, posting a job position on social media is free. Sometimes, recruiters run ads through Facebook Ads Manager which is affordable and beneficial.
2 . Filtering out candidates
Recruiters receive a large number of applications when they post a job position. It is because there is a huge gap in the demand and supply of the workforce. Thus, it becomes crucial for recruiters to filter the best candidates out of the pool of applications they received. Social media is an effective tool to classify candidates. An undesirable candidate does not have a great online presence or has a bad attitude towards people over the internet.
3 . Online networking
A networking system can be established over social media. The employees of the organization can amplify the job posting and related messages in their connections. It is in contrast to those capabilities with traditional recruitment methods, such as cold-calling potential candidates or employee referrals, that rely on the time-consuming process of making one-on-one connections.
4 . Culture Fit
Social media is the best platform to find out about a potential candidate’s hobbies, lifestyle and personality. This information is used to decide whether the candidate is fit for the organization or not.
5 . Resume Verification
LinkedIn and Facebook to some extent provide information about a candidate’s work and education history. It helps in verifying the resume and analysing if a candidate has the experience the role calls for before they reach out to them.
How to recruit on social media
1 . Choose the right social media platform
Twitter, Instagram, Linked In and Facebook are the most commonly used social media platforms. Twitter is generally used by companies to share important news about the company, solve the grievances of clients and post updates about the working of the organization.
Facebook is similar to Twitter but also provides the option of posting media. The search engine of Facebook is advanced.
Instagram is used to engage with the audience while launching new products, posting media, stories and following the culture.
The most effective tool for recruiting someone over social media is LinkedIn. It is specially built for job seekers, job providers and companies. It is a relatively professional space where candidates can find the ideal position for them by filtering out their options.
2 . Engage with your audience
After putting up a job position, it becomes necessary for the recruiters to engage with their clients. It can be done by simply adding a personal touch to the reply given to the candidate. The recruiter can use their name to do the same.
Gone are the days when companies had to behave in a certain professional manner over their social media handles. In the present times, companies are adding a personal touch to their audience. Zomato is a great example in this field. It engages with its audience in a personalised manner and makes them feel valued.
3 . Encourage Employee Testimonials
People have become very picky about everything. They look for customer reviews even while buying a book online. It gives a feeling of satisfaction and motivates them to shop more.
The work industry is not different. Candidates look for employees already working in the organization. They want to know if their expectations match the reality of a company.
Thus, employees should be encouraged to put up testimonials about their experience in the organization on platforms like Glassdoor.
4 . Attract Candidates
Social media is known for glorifying events. It can showcase a regular informal meetup of employees into a classy event. Companies must not hesitate from posting about events of the organization. It creates a fear of missing out among the audience. The company can offer insights into the life of their working space efficiently over social media.
5 . Activity Status
Some organizations use their social media platforms only when they have to post about a job position. It does not leave a great impression.
Companies must stay active on their social media platforms at all times and update them regularly. It can be done by simply putting up posts on festivals, special occasions. Some form of informal interaction can also turn out to be beneficial.
Every company has its own goals. The goals for using social media are also different. What works for one company may not work for another.
Thus, each company should formulate a social media strategy of its own and alter it from time to time.
However, it must also be kept in mind that there are a lot of people who do not have access to platforms like social media. So, companies should also provide the option of job application and background check which is not exclusive to social media. It helps in being fair to all types of people.