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How Corporate-academia merger benefits students


Kabir is not alone. Students like him have been doubled and are likely to reach 300 million by 2025. They enter college with the hope of learning core values and additional skills required to land the perfect job position. However, many of them leave their colleges with disappointed faces because nobody ever taught them the necessary skills required for a future in the corporate world. Kabir, a final year student was nervous and excited to hop into the corporate world. He planned on applying for various job positions at several companies. But he was also scared, “Will I get in with my existing skills?”, “I do not have the necessary soft skills, how will I crack the interview?”, “How to behave professionally?”.

According to industry estimates, the Indian higher education system comprises about 700 universities and over 35,500 colleges. More than 85 per cent of these students are enrolled in bachelor’s degree programmes and about one-sixth of all Indian students are enrolled in engineering/technology degree programmes. More than 70 per cent of India is either badly educated or uneducated, and the Right to Education act has been largely ineffective in improving the condition.

Most of the students are under the age of 25 and are potential corporate learners. Thus, Corporate-academia mergers or tie-ups can be a mutualistic association.

Kabir’s college introduced a merger with an EdTech startup just a few months before his applications were supposed to resume. It helped him in bettering himself for the ideal job position.

This EdTech startup helped the students of the college in shaping a future for them that would help them reach their final goals. Since the outbreak of the coronavirus, the startup innovatively introduced an online learning management system for the students. This service was convenient and effective. This Professional Training placement provided invaluable opportunities to develop transferrable skills, students were able to put their degree into practice while still being in college and enhance their employability skills.

This merger is not new. Many EdTech companies have already formed mergers with universities. For instance, the Online higher-ed platform UpGrad, co-founded by Ronnie Screwvala, has announced partnerships with institutes like IIIT Bangalore and Cambridge Judge Business School. It has earmarked Rs 200 crore for foraying into Southeast Asian Markets and the Middle East. Here’s a fresh perspective. This is an era of information-increasing aggressively and learning- replacing prior knowledge. New industrial processes, design, and the latest technology often elude students. Corporate training startups can function as an adjunct to make new technology and advances available to tertiary education thereby creating a workforce that is updated.

Unexpected Benefits achieved by students 

Students like Kabir were astonished by the advantages offered to them when the training and placement EdTech startup took over:

  1. Soft Skills Development

Corporate learning providers primarily focus on developing the soft skills of an individual. Soft skills are considered to be more important than hard skills in present times. It is because, with the rapid advancement of technology, hard skills may not be relevant in the future. On the contrary, soft skills are here to stay. They are present at all levels and in all types of work.

The most important skills are creativity, interpersonal skills, attitude, time management, etc. It must be noted that these skills do not come naturally. They have to be acquired. When a student learns all of these skills at the university level, they gain additional knowledge about the corporate world and are preferred over those who do not have a fair idea of these.

  1. Work Ethics

Gaining experience in the industry means that you will be challenged to step up and take responsibility for your work. Due to this, a placement inspires a strong work ethic. Having a good work ethic is central to the development of a successful career and the experience gained during placement will encourage you to maintain a positive attitude, be self-motivated, and work as a team player – all key skills for your future career.

Students have always been in an environment where they are not obliged to behave professionally. Many of them, like Kabir, have no clue about basic behaviours. Fortunately, corporate learning providers save them from this trouble and throw some light upon work ethics.

  1. Learning Management Systems

India is on its way to calling itself fully DigiIndia. Digitization paced up with the onset of the deadly pandemic. EdTech companies completely moved to learn online. Several online tools were introduced.

Learning Management System is one such gift provided to the learners.

How EdTech is Competent in Corporate Learning:

  • Making complex topics easier to understand with the aid of apps, animated lessons, and even VR/AR immersive experiences.
  • Offering management tools to the university to keep track of their student’s progress rates
  • Giving the students the freedom to run the modules as and when they can.
  • Online assessments that help in identifying the understanding levels of the students
  • Chat systems on the LMS that aid in interacting with fellow learners and sharing their doubts.

The LMS can also be used during the time of placement. Placement organizations can provide the necessary material over the LMS. Additionally, they can also keep a track of the students’ core subject performance in the university. Once an LMS is introduced for corporate learning by a third party company, universities can also bring it for core learning.

  1. Choosing Careers

Many students take up a core course at the university level without having a special interest in it. Kabir’s friend Satvik was one such individual. He took up BBA two years ago and had no interest in pursuing it further.

When their college introduced a professional training programme in association with a startup, he realised that he didn’t belong there. With the necessary skills learnt, he realised that he wanted to be an Event Organizer.

In training programs, the students are provided with information about various fields and it enables them to choose the one they are passionate about. The lack of information is a serious issue and the placement programs never fail to present even the minute details on what’s happening in the world and which domain has a good future and more career options.


Corporate training can revolutionalize higher education. Corporate training providers bridge the gap between the students and corporates and smoothen the process. There is a huge potential in models that embed the same tech education provided by training and development to professional learners in courses for the undergraduate audience.


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